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Hello!

My name is Ava Herrera, thank you for taking the time to visit my website! My professional life started when I was a student at FIT. I learned from advertising professionals about design principles, copywriting, branding, and pitching creative strategies. I held multiple internships in various industries such as a small sustainable fashion boutique called Jaline, a design agency called Barbour, a B2B advertising agency called Stein IAS, as well as a footwear brand called Ground Up International. I did a mixture of design and social media for all of these brands and gained amazing real world experience. 

 

While I was interning and going to school full time, I also found time to be a part of student life. I was a program coordinator for the department of student life at the fashion institute of technology where I planned over 20 events for FIT’s student body. It was during this experience where I fell in love with event planning. I loved working with talented entertainers such as Bryan Bautista from the Voice to put on unforgettable experiences for my peers. I was awarded the Pivotal Leadership Award because of my exemplary performance in my role.

 

 Once I graduated, I spent the summer at home on Long island with family as well as traveling to Italy France, Spain, and Colombia. When I finished my travels I moved to Brooklyn and landed a job at an automobile accessory company called Mockins, where I learned what it meant to be a full time social media manager. I learned how to execute influencer contracts and organize the content we obtained. I strategically posted the content across our platforms to reach a wide range of potential customers. The community I have built for Mockins brand is something I believe every brand should have to promote and create real content for their products. If you think I would be a good fit for what you are looking for, please reach out! Thank you for listening and I look forward to hearing from you.

Ava's Recommendations

Randy Elles

Ava's Professor and Manager at First Stop Board Barn

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"If you’re looking to hire a multi-disciplinary creative I can not think of a better person than Ava Herrera. She’s a writer, an art director, and a designer. Passionate for the outdoors, travel, and adventure she’s been to places many people will never go. She’s easy to talk to and a pleasure to spend time with. Ava is smart, takes direction well, and is able to handle a variety of tasks with very little supervision. I believe Ava has great potential and with a little guidance could make an impact at your agency/brand for years to come. She is one of the few students who listened to my feedback and worked hard to improve her concepts and art direction on a project she completed for Hurley which earned her a Silver Medal in the 2023 Creative Conscience Awards. Since then she’s interned for me at First Stop Board Barn, a family owned ski, snowboard, bike, and paddle shop. She’s made an impact on everything from ad campaigns to branded logo wear. Give Ava a chance and she will do her best to impress you."

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Denise Delgado Pesante

Ava's Supervisor on the Student Activities Board

 

"Ava is a talented creative who puts all her passion into everything she does. I supervised Ava for a year and half and in that time I was able to see her grow from novice level to master level in a short amount of time. She was eager and open to learning and always put what she learned into motion. It was a pleasure to not only work with Ava but watch her develop into a fantastic event planner who was thoughtful, innovative and forward thinking. When she has a vision, there is no stopping her and she was more than deserving as the first recipient of the Pivotal Leadership Award."

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Bil DeAscentiis

Ava's Manager at Barbour Design

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Ava served as our first-ever Social Media Intern and is a tough act to follow. During her tenure at Barbour, Ava consistently demonstrated a strong flair for creativity and an acute understanding of the nuances of visual communication in the digital landscape. Her dedication to producing captivating and on-brand visual content was truly impressive. Ava consistently delivered high-quality designs that not only met but exceeded the expectations of our team.


Moreover, Ava consistently exhibited excellent teamwork and communication skills. She collaborated seamlessly with our team, actively seeking feedback and incorporating it into her work to ensure alignment with our brand identity. Ava's receptive attitude and adaptability made her a pleasure to work with, fostering a positive and collaborative atmosphere within our team. It is without hesitation that I endorse Ava. I am confident that she will continue to excel in her career and make valuable contributions wherever her path may lead. If you are seeking a talented graphic designer who brings creativity, enthusiasm, and a strong work ethic to the table, Ava is an excellent choice.

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