Bohemian Beer Hall
Restaurant Rebrand
Role: Logo design and campaign strategy
Objective: Bohemian Beer Hall is a bar and restaurant in Astoria, Queens that has been around for over 100 years. Their current logo feels dated and needed a refresh to compete against up-in-coming bars in Astoria. The branding didn't reflect the brand's Czech roots and could easily be confused for a German Beer Hall.
Solution: Re-design the logo with an emphasis on what they do best: beer. We focused on their roots as a Czech owned beer garden by referencing the shape of a traditional Czech beer mug in the logo, using graphics from the Czech coat of arms and referencing Czech drinking rules in the social campaign.
Before
After
Social Campaign
We will feature fun history facts about beer and it's significance in Czech culture on instagram. On Tik Tok we will create a humorous guide on how to drink beer like a Czech.
Out of Home
(Left) We will have stickers around the neighborhood reminding people to take beer seriously, not life.
(Right) We will have a tent at food festivals around NYC such as the Queens Night Market where customers can taste our variety of authentic Czech Beers.
