Roles: Strategy, Copywriting, Design, Video Editing

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Objective: Pattern Beauty is a hair care company for individuals with curly or textured hair. Their current marketing is primarily catered towards women. We wanted to expand their target audience to include men.

 

Solution: Target men who take care of their body by going to the gym, but may not give the same attention to their hair. By using gym vernacular that also works to describe hair we bridge the gap between gym bros and haircare.